Imagine if every child had five years of education before kindergarten. That’s what United Way and it’s partners are promoting with Born Learning.

We know what happens in a child’s early years matters – for success in life and for school readiness. Yet many parents and caregivers don’t know exactly what actions to take to prepare young children for school, or feel like they don’t have time to do what’s needed.

United Way, the Ad Council and Civitas have formed an unprecedented partnership around bornlearning. This partnership brings together a nationwide community impact network with the nation’s preeminent public service advertiser and a top expert in parent outreach strategies and creative marketing around early childhood. Through advertising, parent education and community impact, bornlearning will help parents and caregivers take action to provide quality early learning opportunities for young children.

The reality is that children are learning constantly, right from birth. What they learn during those first five years depends on the experiences they have each and every day. This is our greatest challenge and our greatest opportunity.

bornlearning is built on three cornerstones: awareness, education, and action. It is necessary for parents and caregivers to realize the opportunities available each day to teach their children valuable lessons, without having to change their routine. bornlearning takes early learning research and translates it into activities and educational tools for parents and caregivers.

The educational materials for bornlearning are user-friendly and designed to help parents and caregivers understand how to prepare their children for school.

Early Childhood Development Video Series created by the Ad Council
	Laundromat 30 second video - 1MB Windows Media Player
	Piggies 30 second video - 1MB Windows Media Player (for Spanish version - click here)
	Signs 30 second video - 1MB Windows Media Player

Supermarket

30 second video - 1MB
Windows Media Player
(for Spanish version - click here)

Parent Tools:

Acrobat Reader Required

	The Playbook Rules and guidelines to help you make the most of your child’s playtime. For The Playbook in Spanish, click here
	Are You Baby Smart? Take this short quiz to test your knowledge about some of the things you can do to enhance your interactions with your infant. For Are You Baby Smart in Spanish, click here
	Child Care Checklist When searching for a compatible caregiver for your child, leave no stone unturned.  Refer to this checklist when visiting child care centers. For Child Care Checklist in Spanish, click here
	Meal Ideas for Young Children For Meal Ideas for Young Children in Spanish, click here
	Fun and Games with Songs For Fun and Games with Songs in Spanish, click here
	Sleep Diary Keeping a sleep diary helps you get a clearer picture of your baby’s seemingly unpredictable and disorganized sleep habits. For the Sleep Diary in Spanish, click here
	Everyday Activities for Dad So often, families divide child care responsibilities along gender lines.  The following hints are designed to help dads conquer their fears of the unknown and go where they’ve rarely gone before. For Everyday Activities for Dad in Spanish, click here
	Family History Projects The following projects are perfect starting points for passing on your history and having fun with your grandchildren. For Family History Projects in Spanish, click here

 

Your Child @ Series:

Highlights of what’s happening at different stages of your child’s development…
Acrobat Reader Required

Your Child @ Birth (English)
Your Child @ Birth (Spanish)
Your Child @ 2 Months (English)
Your Child @ 2 Months (Spanish)
Your Child @ 4-6 Months (English)
Your Child @ 4-6 Months (Spanish)
Your Child @ 6-12 Months (English)
Your Child @ 6-12 Months (Spanish)
Your Child @ 12-18 Months (English)
Your Child @ 12-18 Months (Spanish)
Your Child @ 18-24 Months (English)
Your Child @ 18-24 Months (Spanish)
Your Child @ 24-36 Months (English)
Your Child @24-36 Months (Spanish)
Your Child @ 3 Years (English)
Your Child @ 3 Years (Spanish)
Your Child @ 4 Years (English)
Your Child @ 4 Years (Spanish)
Your Child @ 5 Years (English)
Your Child @ 5 Years (Spanish)
 

Understanding Children:
Fact Sheets

What Type of Childcare is Best for My Situation?
How Fathers and Mothers Differ
What Roles Might My Parents Play in My Child's Life?
What is Intelligence?
How Can I Recognize My Child's Illness?
How Does Play Encourage Literacy?
How Can I Help My Child Develop Manners?
Parent/Child Relationship
How Do I Help My Child Develop Good Sleeping Habits?
What Are the Stages of Sleep?


Recipes for Learning:

Recipes for Learning-Infants (English)
Recipes for Learning-Infants (Spanish)
Recipes for Learning-Toddlers (English)
Recipes for Learning-Toddlers (Spanish)
Recipes for Learning-Preschoolers (English)
Recipes for Learning-Preschoolers (Spanish)

 

Friends, Family & Neighbor Brochure

Friends, Family & Neighbor Brochure

Kid Basics:

Series of Nine Cards providing quick facts and recommended action steps: Acrobat Reader Required

For Spanish Version of Kid Basics, click here
 

National Website:

United Way of America is partnering with the Ad Council and Civitas to create this innovative public engagement campaign.

www.bornlearning.org

In Community Partnership with:

First 5 Santa Barbara County Children and Families Commission