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 UWSBC Unique Initiatives & Collaborations
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Power of
Partnership™ Initiative

4Initiative Executive Summary
History:
As part of a strategic planning process, in February of 2006, United Way of
Santa Barbara
County convened three expert forums to discuss the most important
issues in the health and human
service areas of Children, Families, and Seniors.
The purpose of these forums was to solicit input from
non-profit, community,
governmental, funding and educational experts on the current state of services
and the desired aspirations and outcomes for each area. Through the discussions
of these experts,
United Way became aware of our community’s need and
preparedness to adopt a consensus-based
Master Action Plan (MAP) for each of the
three areas. After subsequent discussions with our Board of
Directors, local
health and human service leaders, local funders, and a variety of community
leaders and stakeholders, United Way is launching the Power of Partnership™
Initiative to develop these community
Master Action Plans.
Need:
In the region spanning Santa Ynez Valley to Carpinteria, there
are currently no comprehensive, community-wide strategic plans for Children,
Families, or Seniors that have general acceptance and
adherence from a majority
of different stakeholders. While in the last thirty years our community has seen
a tremendous proliferation of services to local people in need, we have not
during this time adopted a
strategy to help integrate our efforts and align our
resources towards agreed-upon goals. The situation is analogous to a large
organization (the community) providing no common vision, goals, measurable
objectives, or strategies to its various divisions or departments (service
providers, funders, families etc.)
and still expecting successful results.
Further aggravating this situation is the fact that area experts predict
escalating numbers of people needing services, reduced resources, greater
competition among providers,
and critical program failures within the next ten
years. Currently, no one – including the experts – is quite
sure how we will
adapt to meet these growing needs.
Initiative Description:
In July, 2006, United Way began contacting area experts and stakeholders to form
a steering committee for each area to begin work towards the creation of a
Master Action Plan. The goal
of Phase One of the Initiative will be to finish
an initial version of each MAP, ultimately consisting of a
Vision Statement,
Benchmarks, prioritized Goals, measurable Objectives, and Strategies to achieve
those objectives. The MAPs will be based on ten year aspirational goals with
periodic measurement markers.
Each steering committee will also hold community
forums to develop consensus in the creation and
utilization of the MAP. After
the MAP is finished, it will be disseminated to stakeholders and the community
at large. Phase Two of the Initiative will be an ongoing process of developing
greater involvement from local stakeholders, convening ongoing service provider
and funder forums, gathering data regarding services
focused on the goals,
measuring progress, updating the MAP, and communicating results to the
community.
Benefits: The
Power of
Partnership™ Initiative will generate an expert-driven,
consensus-based prioritization of the community’s hopes for Children, Families,
and Seniors. This shared vision, along with the Master Action Plans, will
strengthen our community’s efforts to increase the effectiveness of current and
future attempts to improve people’s lives and the underlying conditions giving
rise to our health and human service challenges. Through developing common
goals, strategies, measurements, and a shared language for our endeavors, our
community will achieve a greater integration of service efforts and enhance our
ability to increase the overall well-being of our children, families, and
seniors. The benefits will include: greater efficiency and effectiveness in
achieving meaningful objectives, reduced service duplication, improved
collaboration and partnering among service providers, increased cooperative
interactions between local funders, and increased communication between all the
stakeholders. In short, the initiative will produce what we all want—more
meaningful results and a stronger community.

4Initiative Purposes and Goals
Phase One - Year 1
For each of the groups - Children, Families and Seniors:
- Inventory the community assets (resources) currently
available (used or unused) and envision what they might look like in the
future.
- Develop a clear picture of the current state of the
three groups.
- Build a consensus-driven vision of what our community
would like for each of these groups - 10 years in the future.
- Develop funding to finance the Power of Partnership™
Initiative process.
- Create a Master Action Plan (MAP) - agreed upon by as
many of the community stakeholders as possible.
- Develop prioritized, targeted Goals and specific
Outcomes for periodic measurement that progress toward the 10 year
aspirations.
- Begin to develop Strategies to achieve the Goals and
Outcomes.
- Communicate the MAP to stakeholders, service
providers, community leaders, local funders, and the community at large.
- Develop the Power of Partnership™ Initiative's ongoing
process.
Phase One - Years 2-5
For each of the groups - Children, Families and
Seniors:
- Develop donor-centric measurement and communication
tools to measure and communicate progress. toward the community's 10 year
Goals and Outcomes.
- Develop increased participation in the MAP's by
community stakeholders.
- Develop increased funding to finance the ongoing
Power of Partnership™ Initiative.
- Create ongoing forums to help coordinate service
delivery to maximize progress towards the MAP's goals.
- Reduce service duplication.
- Increase program efficiency and effectiveness.
- Create ongoing forums to help coordinate community
resources to maximize progress towards the MAP's goals.
- Build consensus among funding sources to focus on MAP
goals and reduce duplication and overlap of services.
- Promote the Master Action Plan to assist
funders in making their allocations decisions.
- Inspire new collaborations and partnerships that help
to efficiently address the MAP's priorities and the community's needs.
- Use the information gathered to update the MAP.
- Examine duplicated overhead costs between programs
and seek economies of scale to help reduce overhead and increase direct
service resources.
- Implement social marketing campaign to educate
community members around defined vision, goals, and strategies.

4Potential
Initiative Benefits
- Expert driven, consensus-based prioritization of the
community's aspirations for Children, Families and Seniors.
- Creation of a Master Action Plan (MAP) for each area,
comprising a vision statement, specific goals, measurable outcomes, and
consensus-driven strategies.
- Increased effectiveness in improving the underlying
community conditions giving rise to current and future health and human
service challenges.
- Increased overall well-being of Children, Families
and Seniors.
- Clarity of focus and outcomes for the communities'
health and human service investments.
- Guidance and feedback to individual and
organizational philanthropic investors.
- Increased cooperative interaction among community,
state, regional and national funding institutions.
- Ability to better coordinate the community's response
to fill gaps in service delivery.
- Reduced service duplication.
- Increased program efficiency and effectiveness.
- Reduced agency overhead costs resulting from an
increase in shared resources or services.
- Increased collaboration and partnering among our
communities' health and human service organizations.
- Improved services for clients through a more
effective health and human service system.
- Increased awareness and mobilization of the community
at large around Master Action Plan goals and strategies.
- Creation of community-wide measurement system around
MAP goals and outcomes.

4Initiative Process
Information
- Establish a Vision Council of community leaders to
oversee, promote and direct the Power of Partnership™ Initiative
- Build steering committees of community leaders and
area experts to help define and drive the development for each of the Master
Action Plans (MAP) for Children, Families, and Seniors. Provisionally, the
three Steering Committees will meet quarterly.
- Hold community-wide forums for stakeholders and
community members to participate and collaborate in the development of each
of the MAP's. Provisionally, the three community forums would be held
quarterly.
- Working group meetings will be held as needed.
- United Way of Santa Barbara County's Board, Staff,
and Volunteers will invest and raise funds to finance the Power of
Partnership™ Initiative process.
- United Way of Santa Barbara County (UWSBC) will
coordinate the Initiative. UWSBC will hire a Power of Partnership™
Initiative Coordinator and administrative assistant.
- Each Steering Committee will determine the best ways
to achieve the Initiative Process Goals and will create action steps to
reach those goals.
- The Initiative will develop and complete a MAP for
each of the three groups by the end of the first year.
- Use existing data and community input to develop an
asset-based resource map.
- Revise and modify as needed.

4Initiative
Process
Guiding Principles
- Aspirational rather than need-based.
- Start with what we have
aStaffing
aFunding
aInfrastructure
- Engage all stakeholders at their level of
interest
Moving our community's health and human service
efforts...from...to...
- Competition to Collaboration
a. Up front and ongoing involvement of key
stakeholders
b. Resources multiplied through collective
synergy
c. Core ongoing network of quality
collaborations for rapid response to future opportunities
- Confusion to Consensus
a. Factually based
b. Negotiated agreements on "how to's."
c. Clear definition of meaningful changes we
choose to make
- Meandering to Measuring
a. Meaningful measurements to all
stakeholders
b. Defined, measurable community outcomes
c. Ongoing systemic focus on changing
community conditions
- Inferring to Investing
a. Expectations defined
b. Resource requirements considered at every
step
c. Investor feedback systems integral to
design
- Avoidance to Attraction
a. Everybody with something to contribute can
participate
b. Best efforts guaranteed with complete
disclosure of risks
c. Culturally sensitive plans on how we will
achieve our results
- Immobility to Innovation
a. Action based process
b. Experimentation (risks disclosed up front)
c. "Breakthrough's" sought
- Assumption to Accountability
a. Ethical, effective and efficient
management process
b. High fiscal standards
c. Transparent reporting

4Stakeholder Groups
- Community Members
- City government – Santa Barbara,
Goleta, Carpinteria, Solvang, Buellton, unincorporated areas – City Council,
Mayor, Administrator, Dept. Heads, Youth Council
- County government – Board of
Supervisors, Administrator, Dept. Heads, Human Services Commission
- U.S. Representative
- Business
- Education
- Media - Cox, KEYT, KCOY, KSBY, News-Press,
Radio
- Non Profit Orgs
- Foundations
- Health Care - including community clinics,
retirement homes
- Arts Organizations
- Service Orgs., i.e., Rotary, Lions
- Neighborhood Groups
- Faith Based Organizations
- Justice System
Power of Partnership™
Vision Council
Kristen Amyx
Business/Goleta
Goleta Chamber of Commerce |
Geoff Green
Grassroots/Funder
Fund for Santa Barbara |
Marty Blum
Government
City of Santa Barbara |
Raquel López
Grassroots
La Casa de la Raza |
Mike Brown
Government
County of Santa Barbara |
Peter MacDougall
Community Volunteer
Community Volunteer |
Lois Capps/Sharon
Siegel
Government
US Congress |
Marisela Marquez
Education
UCSB |
Salud Carbajal
Government
County of Santa Barbara |
Harriet Miller
Community Volunteer
Community Volunteer |
Marybeth Carty
Business/Carp
Venoco |
Lois Mitchell
Funders
Orfalea Foundation |
Bill Cirone
Education
Santa Barbara County Education Office |
Ernesto Paredes
Transportation
Easy Lift |
Jon Clark
Funder
Bower Foundation |
Brian Sarvis
Education
Santa Barbara City School District |
Martin Conoley
Justice System
County of Santa Barbara |
Cynder Sinclair
Health
Santa Barbara Neighborhood Clinics |
Paul Cordeiro
Carpinteria
Carpinteria Unified School District |
Tom Thomas
United Way Board Chair
Santa Barbara Bank & Trust |
Steve Cushman
Business/Santa Barbara
Santa Barbara Chamber of Commerce |
Luis Villegas
Hispanic Business
Santa Barbara Bank & Trust/Hispanic Chamber/Santa Barbara City
College |
Paul Didier
Nonprofit
United Way of Santa Barbara County |
Ron Werft
Health
Cottage Health System |
Bob Emmons
Philanthropist
Community Volunteer |
Pat Wheatley
Funder
First 5 of SB County |
Tanya Gonzales
Funders
Santa Barbara Foundation |
Michael Young, Ph.D
Education
UCSB |
Children & Families Steering Committee
Bill Batty
Nonprofits
Family Service Agency of Santa Barbara |
Nancy Rapp
Govt/YS
City of Santa Barbara Parks & Recreation |
Ginny Brush
Arts
County Arts Commission |
Amrita Salm
Carpinteria
Carp Cares for Youth |
Deborah Hartman
Government
Santa Barbara County Department of Social Services |
Rick Scott
Health
Cancer Center of Santa Barbara |
Penny Jenkins
Nonprofits
CADA |
Sylvia Talaugon
Justice System
Santa Barbara County Probation Department |
Tere Jurado
Family Services
SBSD/FSA Family Advocate/Conexión Magazine |
Mark Tollefson
Youth/Environment
Wilderness Youth Project |
Georgene Lowe
Health Linkages
Santa Barbara County Education Office |
Margie Trejo
Housing
City Housing Authority |
LuAnn Miller
Nonprofits
Isla Vista Youth Projects, Inc. |
Theresa Weisglass
School
Healthy Start/Afterschool Programs |
Pedro Paz
Early Childhood
First 5/PUEBLO Board Member |
Katharina Zulliger
Data/Govt
KIDS Network |

POPI Vision Council Members
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