The baby photo contest is one of many ways that the bank drums up enthusiasm for supporting the community.  Employees pay $5 to wear jeans each Friday until Day of Caring, September 15, with all 10 Fridays available for $40.  SBB&T employees also use the campaign as a time to appreciate each other through Candy Grams-M&M's, Skittles, and trail mix sold for $1 each with a note attached for the recipient.

The fun events generate excitement, but employees remember that the campaign is really about helping people in need.  SBB&T employees volunteered en masse at all four Fun in the Sun sites during the Lunch Bunch hour before the campaign kicked off.  The bank also sends one of the largest teams to Day of Caring.  SBB&T runs a Pacesetter campaign (concluding before Day of Caring), so United Way reports results from SBB&T, as well as other Pacesetters at the Day of Caring event.  SBB&T also has an internal pacesetter group: executive management pledges early to set the tone for all bank employees.  SBB&T employees attend United Way presentations to hear about community needs and also the success of their pacesetter group, which topped $40,000 for this year's campaign.  With all of their support and enthusiasm, Santa Barbara Bank & Trust is on track for another great campaign.