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United Way of Santa Barbara County is introducing a new program that will help local banks, card issuers and community members. United Way’s Pennies for Change™ is a simple but revolutionary way for your customer to donate a penny to United Way every time they make a purchase with your card. Give your customers the opportunity to make a big difference, with small change.

How does the program work? Customers are given the opportunity to opt-in to donate 1¢ every time they make a credit card or debit card purchase. United Way of Santa Barbara County will receive 60% of the money donated locally and use those donations here in Santa Barbara County. United Way of America will receive 40% of the money donated locally and use those donations to provide funding for national programs such as 2-1-1 or Born Learning.

Now local banks can offer this unique way for customers to make a difference in their community and expand their business at the same time. By participating in this program, local banks will receive broad nationwide exposure, positive public relations and a competitive advantage over non-participating banks and card issuers.

Whether your bank has a national, regional, or local card product, donations made to United Way's Pennies for Change™ program will benefit the local community. The donations will provide much needed financial support to fund our local impact areas: Successful Children & Youth, Strong Families and Independent Seniors.

If you are a bank representative or a bank customer and would like to partner with us in this exciting new program and help make a difference-- with small change-- please contact Steve Ortiz 805.965.8591 x 111  or email sortiz@unitedwaysb.org.
 

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