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News Release - December 2007
GE/NBC Universal’s “Today Show” anchor Ann Curry bungee jumped
live after viewers collectively contributed more than $10,000 to
United Way and Save the Children as part of their “Today Gets
Extreme” series. Ann Curry’s jump was broadcast live on Monday, December
17, 2008, – after two weeks of NBC promoting the jump during the weekly
broadcasts and urging viewers to visit http://today.msnbc.msn.com to
give (using United eWay’s Click & Give tool). Many thanks to GE
and NBC Universal for their generous and creative support of communities
through United Way.
NBC also sponsored an online auction of props, clothing and other items
from several hit TV shows including “Heroes,” “30 Rock,” “The
Office,” “Friday Night Lights” and “Las Vegas.” United
Way stands to receive up to 15% of the proceeds from this auction, but
moreover, has already benefited from the significant positive media
exposure.
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