Imagine if every child had five years of education before kindergarten. That’s what United Way and its partners are promoting with bornlearning.

We know what happens in a child’s early years matters – for success in life and for school readiness. Yet many parents and caregivers don’t know exactly what actions to take to prepare young children for school, or feel like they don’t have time to do what’s needed.

United Way, the Ad Council and Civitas have formed an unprecedented partnership around bornlearning. This partnership brings together a nationwide community impact network with the nation’s preeminent public service advertiser and a top expert in parent outreach strategies and creative marketing around early childhood. Through advertising, parent education and community impact, bornlearning will help parents and caregivers take action to provide quality early learning opportunities for young children.

The reality is that children are learning constantly, right from birth. What they learn during those first five years depends on the experiences they have each and every day. This is our greatest challenge and our greatest opportunity.

bornlearning is built on three cornerstones: awareness, education, and action. It is necessary for parents and caregivers to realize the opportunities available each day to teach their children valuable lessons, without having to change their routine. bornlearning takes early learning research and translates it into activities and educational tools in English and Spanish for parents and caregivers.

The educational materials for bornlearning are user-friendly and designed to help parents and caregivers understand how to prepare their children for school.